January 08, 2013

Australia’s leading mobile hydraulic hose and fitting specialist ENZED® has been announced as official naming rights sponsor of the World Series Sprintcars (WSS) for 2012-13.

The ENZED® WSS, Australia’s only national Sprintcar series, will host the country’s best speedway drivers and teams competing for the prestigious title this summer in front of packed grandstands from coast to coast.

The 2013 series will also receive extensive TV coverage on SPEED Channel, Australia’s only dedicated 24-hour motor sport channel, each Wednesday night at 7.30pm commencing January 16.

The ENZED® WSS battle will consist of 12 rounds, starting in Adelaide on Boxing Day (Dec 26, 2012) followed by other rounds in South Australia plus Victoria, Queensland, NSW and WA before the Grand Final at Perth’s Motorplex on February 23, 2013.

The first five rounds of the ENZED® WSS will be held in quick succession, compressed into an intense six-day format known as ‘Speed Week’ requiring great consistency to gain maximum points from such a tight opening schedule.

World Series Sprintcars produces some of the closest and most exciting motor sport in Australia, with wheel-to-wheel racing and some spectacular crashes commonplace on the short oval tracks where the cars compete.

Powered by potent 410 cid V8 engines, Sprintcars rely on aerodynamic downforce from large inverted wings mounted right above the drivers’ helmets and the grip of wide racing tyres to allow such close, hard racing.

“WSS is an ideal sponsorship platform for our brand as many Sprintcar fans work in industries where hydraulic hoses and fittings are used on a daily basis,” said ENZED® Marketing Specialist Ryan Mandelson.

“ENZED® is proud to support the WSS. This provides a great opportunity to connect with many regular users of these products because we have a lot in common.

“World Series Sprintcars is a real grass roots style of motor sport which appeals to ENZED® because we operate in a similar way.

“ENZED® HOSE DOCTORS are committed to building long term partnerships at a grass roots level. That’s how we became the best in the hose and fitting industry. And just like the Sprintcar drivers and fans, we’re not afraid to get dirty!”

Mr Mandelson said the WSS sponsorship had multiple aims, including promoting ENZED®’s range of Australian Made® hose and fittings nationally and interacting with local ENZED® customers in regional areas across Australia.

It would also be used to promote the company’s popular mobile service HOSE DOCTOR® franchise opportunities at race venues across the country.

At each ENZED® WSS round, race fans will also be able to fill out entry forms to go into a draw to win some fabulous prizes.

ENZED®’s WSS sponsorship isn’t the company’s first foray into Sprintcar racing, as parent company Parker Hannifin has been a long term supporter of Donny Schatz’s winning race team in the United States.

Click here the latest results for the 2012-2013 ENZED World Sprint Car Series.


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